The Gold Souk, or market, is home to over 300 local and international jewellery traders who have established their business in the area for generations. Some of the most popular outlets include ARY, Damas and Joy Alukkas, who are very well known in the region and internationally. The most popular time for gold shopping is during festivals like Ramadan, Eid, Diwali or Christmas. Many stores even offer discounts and packages to patrons, but be sure to check prices regularly if you are planning on purchasing. Haggling is also encouraged so make sure you get the best deal you can.